Apple took cellphones to the next level with the iPhone. Tom, Dick, Harry and my grand mother have one and they created a great revenue generation scheme with their apps. One of the parts where they screwed up was with the camera.
If you are one of the few people, who does not own one, a google search will tell you about how bad the camera is, so I’m not getting into the details.
To give you a rough idea, I’ve always found myself in the “Never edit a photo” crowd. I took pride in composing “good” photos and sticking to that. There have been times, when I’ve cropped pictures and played with the RGB settings, but they were rare.
All this changed when I had a bad camera on the iPhone.
Over the course of the past few months, I’ve managed to play with a few free photo editing apps for the iPhone. Darkroom, ArtCam Lite iEasy Photo Lite, PS Mobile and Best Camera. It’s true that all those apps, save Best Camera, are free, but I find myself going back to Best Camera over and over again.
The reason I’ve noticed is a) the ease of use. The filters are easy to apply, easy to access and there are just enough filters to not get lost. It’s an iphone and Best Camera keeps it simple.
b) Their integration with Social Networking sites. As paranoid as I am with Facebook stripping off copyright information and trouble with their TOS, I like people to see my photos. Best Camera make it easy and quick. FB, Twitter, Flickr (via email) all happen in one place. No more downloading the photos and uploading them individually to every site.
Oddly enough, this little app has made me take a second look at programs like iPhoto and Lightroom, which I previously would not have considered. Now that to me is a successful product.